SEO stands for “search engine optimization”. It is the process of increasing the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine “natural” (or un-paid). Adjustments can be as small as simple text edits throughout the content of your site, to major design changes that help browsers and Search Engines better understand the messages you are trying to communicate. The changes will in turn, generate more traffic to your site. The term “Organic Traffic” is often used when referring to SEO. Organic Traffic is generated through the Search Engines non-paid for listings. Typically the results fall below advertisements paid for by businesses. Organic results are a must, as you do not pay for the result per click.
So why do you need SEO? If you are currently considering or are actively paying for advertising space on search engine result pages (Pay Per Click), you need SEO. Paying for clicks turns immediate results and can generate traffic to your website, but at a premium cost. SEO is a slower, long term commitment that warrants results over time but at a much lower cost. If you balance your online advertising campaigns with the proper SEO campaign, you will maximize your results and optimize your budget. Want to know more? Interested in have your website optimized for SEO? Contact the pros @ Kinetisys